How to set the prices for my online classes?
You finally decide to embark on the adventure of online teaching, what a great news! the problem you may be facing now is: how much should you charge for an hour of class? This is not easy, you do not want to be above the average because you still want to get students coming for your service, but not too bellow either because you need to make a profit.
Here are some useful pieces of advice to know how to price your online course.
A few factors to take into account
There are several variables you must consider in order to charge the right price for your distance course.
- The subject
First of all, taking time to choose the subjects you are going to teach is essential. It might seem obvious but in reality, it is not always the case. Indeed, you must pick ONE area in which you are an expert.
Let’s say, for example, that you are studying engineering at university. In this case, the best would be to teach sciences, such as mathematics or physics, because it is an area you truly master. Thanks to these knowledge certified by a degree, you will have the possibility to offer you classes for a higher price. Students will be more tend to pay more if they see you are an expert et you can really help them to improve their level in the subject. To sum up, giving value to your degree and skills is very important.
- The experience
The second variable to take into account is your experience with the subject and with teaching. This criterion will have a major influence on a private tutor’s salary.
In the same way, as for the expertise, the experience reassures the students ready to invest a bigger amount of money in their classes. The more experience you have with teaching, the better your pedagogy, and the better the course quality. Therefore, it is logical to offer your services at a slightly higher price.
- The level
In addition, you also have to look at the level of the subject you would like to teach. There is a difference between a university teacher and a homework support teacher. Likewise, for languages, according to the level, you will be able to teach students with an advanced level, C1-C2, or beginners. Obviously, the higher the level, the higher the price you can charge because it is assumed the lesson preparations are longer as well.
- The preparation time
Finally, the price can change according to the amount of time spent preparing the classes. If a class requires you to create exercises or to do research for instance, then you can charge a little bit more than if you are able to arrive in the classroom without any preparation. In fact, the teacher’s work, even beforehand, must be represented somehow. Moreover, the more prepared a course is, the better the quality and it will logically have consequences on the price. But the preparation time not only depends on the teacher and its investment but on the subject and the level taught as well. Indeed, some topics require less work than others.
Do your own research on the market
In order to set the right price for your online private classes, it is essential to be interested in the prices offered on the market.
Being aware of what is done on the market, you will avoid setting a price too high, which could prevent you to get students, for example.
Once you considered the different factors, keep in mind that teaching online allows you to save time between two classes and to save money because you do not have to commute. These time and money savings should be included in your pricing.
Moreover, offering you services on the Internet means that students from all around the world will be able to get access to it. The average prices applied in your region may not correspond to the ones in another region of the world. Let’s say you live in England, if you set your price according to the costs of private tutoring in your country, it may be too high for students from Spain, for example.
Therefore, you must do your own research not only in the country you live in, but more internationally in order to have an idea of the average price in the world. This is available especially if you teach a language because you might have students coming from a different region of the world.
Offers and discounts
On Classgap, the students can contract hours of class individually or pack of 5 or 10 hours with the same teacher. Of course, if a student buys 10 classes with you, he is really committed to going all the way up the 10 hours. Thus, the odd to keep this pupil for a long time is higher.
So this system benefits both parts, Classgap implemented a new pricing policy. You set your prices but one hour of class coming from a 5 hours pack must 4€ bellow the price of a lesson bought individually; and 5€ below for one hour coming from a 10 classes pack.
It is, therefore, more profitable to buy a pack, which enables you to enhance the loyalty of your students more easily. In addition, you can personalise the price of the classes for a very loyal student you have been following for a while already.
However, we do not recommend you drop your prices. Lowering them down below the average in order to offer competitive prices on the market et get more students is not a good idea. If your prices are too low, the work you put into the preparation of your courses is not well represented. On the long run, this strategy is not sustainable, neither for you nor for other teachers because you make the students believe the prices of the classes with another teacher are too high, which may not the case.
Average rates applied on the online tutoring platform Classgap
You will find in this table below the average prices for online private lessons for the subjects with the most supply and demand on the platform. We hope to give you a rough idea of the rates you can suggest.
Nevertheless, we will always be able to find teachers charging a lot more or a lot less. Classgap being an international platform, you can find students and teachers from all around the world, the prices you might see can, therefore, may depend on the purchasing power of the teacher’s country. For instance, a teacher living in the US can set higher prices than the average. For this reason, we recommend you to do your own research in addition.
|English classes||13-18€/h||English online tutors|
|Spanish classes||12-17€/h||Spanish online tutors|
|German classes||13-19€/h||German online tutors|
|Italian classes||6-16€/h||Italian online tutors|
|Mathematics classes||15-21€/h||Mathematics online tutors|
|Physic/Chemistry classes||16-21€/h||Physic/Chemistry online tutors|
|Programming classes||13-18€/h||Programming online tutors|
|Graphic design classes||11-17€/h||Graphic design online tutors|
|Piano classes||15-25€/h||Piano online tutors|
|Guitar classes||12-17€/h||Guitar online tutors|