Geprüfte Lehrkraft, moderiert durch das Classgap-Team
6 Unterricht
Marketing
Google AnalyticsCommunity ManagerSEOFacebook MarketingSocial MediaGoogle Ads (Adwords)
Soy Licenciada en Comunicación Social, egresada de la Universidad Autónoma de Yucatán y Maestra en Gestión de Servicios Públicos en Ambientes Virtuales por parte de la Universidad de Guadalajara; estoy certificada en emprendimiento por parte del Instituto Tecnológico de Massachusetts (MIT) y cuento con más de 10 años de experiencia en social media y marketing digital.
Mis clases son muy dirigidas y nos concentramos en tus dudas desde el inicio; me encanta que podamos tener confianza para retroalimentarnos mutuamente y así aprender ambos 😁
Geprüfte Lehrkraft, moderiert durch das Classgap-Team
13 Unterricht
Marketing
Google Analytics
I can teach using step-by-step examples, hands-on exercises and if something is not clear I will explain as much as possible.
Working with Google Analytics for over 5 years in the industry.
If you need help I can also support you with training on using other tools like:
- Google Tag Manager for implementing tags
( GA: From GA pageview tag to click events, Scroll, Video tracking, File Downloads, Error tracking and others)
- Google Data Studio for creating custom dashboards.
( adding filters, scorecards, time series charts, bar charts, tables, or data blending.)
- Google Analytics Spreadsheet Add-on in Google Sheets
(automated GA reporting, using custom filters, segments )
I am also passionate about CRO and user research so I can support on using the tools below:
- VWO for A/B testing and integration with Google Analytics via GTM.
- Hotjar for user research.
Topics can include :
- Creating a measurement plan
- Tracking setup steps
- Making a Google Analytics/GTM audit
- Creating custom dashboards or data analysis.
- Optimization research using quantitative and qualitative data.
On CRO I have worked on websites that have generated statistically significant positive results (based on hypotheses that used research data.)
I can show you examples of how Google Analytics data and research data can be used to create and prioritize hypotheses.
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Testimonials:
"Trainer's enthusiasm for analytics and his interest in online optimization, correlated with good communication skills, made the course perfect for me. "--
Daniel - Marketing consultant
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"It was a very helpful Analytics Training and I consider it a very good starting point for anyone entering the digital marketing world. I highly recommend it. "
Denisa - Online Marketing Consultant
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"Dragos is a great trainer! You should go to his courses and see for yourself. He is very attentive to all the details and doesn't hold back in offering his knowledge. "
Alexandra - Portfolio Manager
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